Unlimited
2020
Shop floor to CEO
A podcast conversation on fashion, luxury and brand building, the long apprenticeship behind executive knowledge.
Key highlights
01
A long apprenticeship is what makes fast decisions possible.
02
Brand building explained from product upward.
03
Full-length podcast conversation.
The feature
This podcast episode covers the full arc, Harrods, London fashion, New York, the Gulf, with time to explain the reasoning behind each move.
Brand building is described from the product upward: what is made, how it is priced, and only then how it is spoken about.
The recurring theme is apprenticeship: years of close observation are what allow later decisions to be made quickly.
Summary written for this site. The original feature is published by Unlimited.