Chapter Nine: The Journal

Thinking, published slowly.

An editorial publication rather than a blog. Written when there is something worth saying about luxury, leadership, technology and the future of commerce.

Issue 01: Luxury

Desire does not scale by accident

Every luxury house eventually meets the same question: how much larger can we become before we stop being wanted. The answer is architectural, not commercial.

8 min read

Read the article

Model in sculptural ivory couture standing in a pale salon

Issue 02: Artificial Intelligence

The quiet case for slow AI

The organisations gaining most from AI are not the loudest adopters. They are the ones who identified the three decisions worth improving and left the rest alone.

6 min read

Issue 03: Leadership

What a turnaround actually costs

The numbers recover before the people do. A note on sequencing culture and commerce when a business has eighteen months to prove itself.

7 min read

Issue 04: Heritage

One hundred years is not a strategy

Legacy brands rarely fail because they are old. They fail because they mistake their history for their proposition.

9 min read

Issue 05: Commerce

The end of the channel

Customers stopped distinguishing between store and screen a decade ago. Most organisations are still structured as though they had not.

5 min read

Issue 06: Culture

The first woman in the room

On being appointed the first female chief executive in a hundred-year-old house, and what changed once the novelty passed.

6 min read

Correspondence

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Chapter Ten

Contact

Next: the conversation. Enquiries for advisory engagements, board seats, keynotes and media, answered personally from London.