Chapter Eight: Advisory
LEAD Associates.
Since 2019 I have advised global fashion, luxury and lifestyle businesses, partnering with boards, founders and investors to shape vision, define strategy and deliver commercial outcomes.
01
Board & Executive Advisory
Working alongside boards, founders and investors to shape vision, test strategy and hold delivery to account.
02
Transformation Consulting
Multi-year commercial and brand transformation programmes, from diagnosis through execution oversight.
03
Luxury & Brand Strategy
Positioning, portfolio architecture and repositioning for heritage and contemporary houses.
04
Commercial Excellence
Margin, mix, buying discipline, supplier economics and channel profitability.
05
Market Entry & Scaling
Franchise, joint venture and wholesale structures for international expansion.
06
Investment & IPO Readiness
Preparing businesses, commercially, operationally and narratively, for institutional scrutiny.
How the work runs
Three-year roadmaps, written to be executed, not admired.
Engagements begin with an unsentimental diagnosis and end with delivery oversight. I work alongside the executive team rather than above it, holding KPIs, profitability and shareholder value to account across retail, wholesale and digital channels.
I take a small number of clients at a time. That is a condition of the work, not a limitation of it.
Chapter Nine
The JournalNext: the writing. Articles on luxury, leadership, technology and the future of commerce, published slowly and only when there is something worth saying.