Bazaar
2018
O Accessories and the infinite circle
On brand creation from first principles: naming, symbol, product architecture and the discipline of a single idea.
Key highlights
01
A brand built around one symbol and one idea.
02
Naming, symbol and product architecture decided together.
03
Discipline as the difference between a brand and a collection.
The feature
Bazaar documents the creation of O Accessories: a brand assembled from first principles, where the name, the symbol and the product architecture were decided as a single act.
The infinite circle gave the house a mark that could be manufactured, repeated and recognised, a commercial device as much as a creative one.
The piece is a case study in restraint: one idea, held long enough to become a brand rather than a collection.
Summary written for this site. The original feature is published by Bazaar.