Entrepreneur Middle East
2019
Follow the Leader
On leading a heritage jewellery house through modernisation. Decision-making, team building and the difference between restructuring and interpretation.
Key highlights
01
Restructuring changes the shape; interpretation changes the meaning.
02
Culture is what delivers a strategy after the deck is closed.
03
Hire for knowledge, then give it room to be used.
From the feature
Entrepreneur Middle East's leadership series examines how a heritage house is modernised without being flattened into something generic.
Asil Attar separates two acts often confused with one another: restructuring, which rearranges cost and organisation, and interpretation, which decides what the brand now means to a customer.
The interview argues that the second is the harder work, and that culture, not the operating model alone, is what carries it.
Summary written for this site. The original feature is published by Entrepreneur Middle East.