Arabian Business
2012
Opening the Women's Forum
As chief executive of MAF Fashion, Asil Attar opens the region's Women's Forum on advancement, sponsorship and the economics of inclusive leadership.
Key highlights
01
Sponsorship, not mentorship, moves careers.
02
Inclusion is an economic argument before it is a moral one.
03
Opened the regional Women's Forum as CEO of MAF Fashion.
From the feature
Arabian Business reported the opening of the region's Women's Forum, with Asil Attar setting the agenda from the chief executive's chair rather than the panel's edge.
The address distinguished mentorship, advice, from sponsorship, the willingness to spend political capital placing someone in a role.
Its central claim was commercial: businesses that widen their leadership pool make better decisions about the customers they actually serve.
Summary written for this site. The original feature is published by Arabian Business.