ME Retail News
2022
Seven questions with Asil Attar
On the future of Middle East retail: omnichannel maturity, customer expectation and the role of data in a business built on feeling.
Key highlights
01
Omnichannel is an operating model, not a channel.
02
Data should sharpen instinct, never replace it.
03
Customer expectation now moves faster than store estates.
The feature
ME Retail News puts seven questions on where regional retail is heading, and gets answers grounded in operations rather than forecasting.
Omnichannel is described as a single operating model, inventory, service and pricing behaving identically wherever the customer meets the brand.
On data, the position is measured: it should sharpen commercial instinct in a category still built on how a product makes someone feel.
Summary written for this site. The original feature is published by ME Retail News.