Gulf News Business
2019
Expansion strategy in the Gulf
The retail growth plan behind a full-tilt expansion programme, store economics, market sequencing and the discipline of saying no.
Key highlights
01
Expansion sequenced behind profitability, not ahead of it.
02
Store economics decide the map before ambition does.
03
Declining the wrong growth is a commercial position.
From the feature
Gulf News Business set out the expansion programme in operational terms: which markets, in which order, at what unit economics.
The interview is a defence of sequencing. Growth taken before the model is profitable simply multiplies a problem across more square metres.
It also makes the harder point, that the most valuable decision in a growth plan is usually the store that does not open.
Summary written for this site. The original feature is published by Gulf News Business.