Forbes Middle East
2019
First female CEO of Damas Jewellery
Forbes reports the appointment of Asil Attar as the first woman to lead Damas Jewellery in the house's hundred-year history. A landmark moment for leadership in Gulf retail.
Key highlights
01
First female chief executive in a hundred-year-old jewellery house.
02
Mandate: modernise the brand without discarding its heritage.
03
A customer shift from men in their fifties to women in their twenties.
From the feature
Forbes Middle East reported the appointment as a structural moment for Gulf retail: a century-old jewellery house naming its first female chief executive at the point where its customer was changing faster than its brand.
The brief was not caretaking. It was to reposition a heritage business toward a younger, self-purchasing customer while protecting the craft and trust that made the name valuable in the first place.
The appointment framed a wider argument Asil Attar has made throughout her career: heritage is an asset only when it is re-earned commercially.
Summary written for this site. The original feature is published by Forbes Middle East.